I completed this flyer in about a week and a half, the deadline was pretty tight with the shop that runs the show getting approval for it to go on later than normal because of damage to the beach from Hurricane Sandy. So this is the 'unfortunate' result of me being bad at time management and artwork negotiations/consultations with friends who are fans whose enthusiasm for my work is contagious. Especially when they're feeling my ideas and give me lots of creative control. Before I've put pen to paper I've promised them (and myself) the moon and stars because you know, I'm THE Paige Pumphrey! I can do MAGIC! AND it involves impressing a subculture from which I at one point in my life felt excluded from? Oh MAN, ALL THE BUTTONS.
We wanted to make the branding of the Festival more light and beachy and family-friendly as opposed to previous years where it had a more 'come out and get some nails in your dick/metallll wooooooo!' vibe. After being shown examples of the beautiful facade of the Convention Hall, with it's Victorian sea monsters and copper plating, I was inspired to make the design an early 20th century/Victorian themed beach poster. Looking at the works of JC Leyendecker, an all-time favorite artist of mine, as well as the art and feel of the Battleship Bay area of Bioshock: Infinite (which my husband has just arrived at in the game) I knew I had quite an undertaking. My clients also really liked the layout of my Saints and Sinners flyer for my artshow a couple years back- of having two characters framed by very detailed typography. We chose a sword-swallowing mermaid and the Asbury Park mascot Tillie (who is similar to the Coney Island funny face) in old-timey swimwear to be the 'hosts' of the flyer.
 |
| Rough sketches of the mermaid and Tillie. |
 |
| Tight pencils. |
 |
| Inks. (Scanned in Photoshop.) |
 |
| Flat colors. |
 |
| Slowly starting to lay out the flyer. Originally I was going to use Victorian clipart to save time, my husband however looking over my shoulder suggested it would look soooo much better if I drew all the filigree and framework out. Begrudgingly I agreed with him. |
 |
| Printing out what I had at 40% opacity, I drew out all the elements by hand- the banners, the gold railing, the sun-shaped caption for the date. I even added a sea monster as a call back to the building facade. |
 |
| Scanning the sketches for the elements, I traced and built them out of vector shapes in Illustrator, then ported them over to Photoshop for placement on the actual flyer. You can notice some of the changes elements went through during the process. |
 |
| Coloring in all the elements individually, adding shading, texture and slowly figuring out my palette. In the end the only clipart I ended up using was the background filigree and the seashells on the the gold railing. |
